We dream big.
We make it happen.
OUR CREW
WE ARE CODEALPHA
New Zealand owned and operated, we're into doing cool sh!t with cool people. We design a wide range of sports apparel, equipment, and accessories.
PERFORMANCE
DRIVEN BY QUALITY
We've searched the globe far and wide to bring you the highest quality performance wear that won't break the bank.
PURPOSE
BUILT ON PASSION
We started with a love for sport—and that fire still fuels everything we do. From the court to the studio, we’re here to elevate the game, support the grind, and inspire the next generation of athletes.
Why Our Packaging Reflects Our Game
By ALPHATHOUGHTS
At Code Alpha, we believe performance starts the moment you pick up the product. That’s why our shuttlecock packaging is designed to do more than just hold feathers. It’s made to stand out, reinforce quality, and make life easier for players at every level…
Choose The Right Shuttlecock For Your Game
By ALPHATHOUGHTS
Whether you're a weekend warrior, a club regular, or training for tournaments, choosing the right shuttlecock can make a huge difference in your game. From feel and flight to speed and dura…
CODEALPHA Contributions
By ALPHATHOUGHTS
CODEALPHA is proudly New Zealand badminton brand built on passion, perserverance, and spirit of sport. Founded by a team of lifelong sports lovers, including professional badminton players and creative minds…
UNISEX Codealpha Tournament shirt - Red & Orange
A comfortable, high-quality dri-fit shirt for all types of sport.
Available in both Men’s and Women’s.
PEOPLE SAY
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"This racket was actually really nice to play with. It was easy to use and felt really sturdy. I like how light weight it is while still being able to execute strongreturns. I would really recommend it"
AMY W
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"It feels really good in the hand. Seems really good quality for a decent price. I would buy again."
BRUCE R
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"Might be my new favourite racket. It's comfortable and nice to play with."
CATHERINE L
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